How to Use WhatsApp Broadcasts Effectively
How to Use WhatsApp Broadcasts Effectively
Blog Article
More than half (70.5 million) of Russians use WhatsApp daily. Most often, they communicate with family and friends in the messenger, but WhatsApp can also be integrated into business as a channel for communicating with clients. Millions of companies have already done this, according to the messenger's press service.
WhatsApp Becomes More Accessible for Businesses
In this article, we will tell you about life hacks for WhatsApp mailings. We have collected them from the study of the TextBack marketing and sales automation platform and Mindbox customer cases.
Why You Should Use WhatsApp in Customer Communication
How to Communicate with Clients via WhatsApp Business API: Possibilities and Limitations
WhatsApp is not a channel for pure advertising. It is a channel for communication. On the one hand, this is a limitation, because Argentina WhatsApp Number List you can’t just send out an advertisement to all your contacts. On the other hand, these limitations are the reason why over 90% of users open WhatsApp messages.
Here are some reasons why you should use WhatsApp to communicate with your customers.
Helps to reach a larger audience. The average daily reach of the messenger in Russia is 70.5 million people, according to the Mediascope study "Media Consumption-2022". For comparison: the average daily reach of Telegram is 41.5 million people, and VKontakte - 49.8 million people. That is, WhatsApp has already become the messenger with the largest audience in Russia.
WhatsApp has become an important channel of communication with clients for companies from various business sectors. The most active ones are edtech companies (27.2%), e-commerce representatives (15.9%) and IT companies (9.1%), according to a study by the TextBack marketing and sales automation platform. The least popular are legal (1.6%) and financial organizations (1.6%).
Provides communication with loyal users. The account's customer base includes the numbers of everyone who has purchased the company's products or was interested in them. Also, the business profile is marked with WhatsApp Number Database a special mark, so mailings with offers or news about promotions of a familiar company are not perceived by the recipient as spam.
The audience's loyalty is confirmed by the numbers: the average open rate of messenger mailings is above 90%, which means that at least 9 out of 10 users open messages from companies. Interestingly, the open rate hardly changes in different business areas.
Fitness and finance newsletters are very effective (response rate 58%), although such companies almost never use WhatsApp as a channel for communication with clients. Next come newsletters from edtech companies (41%).
According to experts from TextBack, the response rate of mailings is affected not only by content, but also by design: many marketers do not use buttons, but offer users to enter responses manually. This makes people nervous and makes them refuse to respond to the message.